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CMOs to Look Up To: Social Executives
When it comes to marketing, it’s all about being social. It is becoming increasingly important to not only have an understanding of the social media channels, but a strategy for how to use them. With...
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How Telling a Story Can Help Your Content
Having a successful blogs is one of the best ways of gaining new customers or followers. It enables you to reach out to people on a personalized level, and they are able to learn more about your...
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A Response to Forbes’ Eclectic CMO
The role of CMO is one of the most coveted and sought after positions in a company. It’s a role that combines creativity, leadership, and strategy, and it changes with even the slightest movements in...
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The Marketing Myths You Need To Get Out Of Your Head
What comes to mind when you think about marketing? There are so many different things that are all a part of the marketing industry, so it’s fair that people sometimes get confused about what a...
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Social Media: Is it Public Relations or Marketing?
If you’re not using social media, you are missing out on infinite potential. It has evolved to become one of the most valuable tools for a company, because it allows for better communication, branding...
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Why You Need to Get Creative in Your Customer Research
We want to give customers what they want, and what they need. Every company would agree finding the product or service that your target market has been waiting for should be a top goal. But how do we...
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Exploring the Marketing Technology Landscape – Part Two
Part 2: Dashboards for your Dashboards! Scott Brinker’s latest “Marketing Technology Landscape” infographic has organized nearly a thousand companies into six categories and various subheadings in an...
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The Changing Role of Marketing Technology in 2014
Foundational systems emerge encouraging a focus on people and data. The past eighteen months have seen a considerable investment in the marketing technology space. From large software acquisitions to...
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Exploring the Marketing Technology Landscape – Part Four
Carrying on in our discussion of integration in marketing technology, let’s look again at Scott Brinker’s “Marketing Technology Landscape” graphic. In exploring the subject headings used, the sizes of...
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Social Selling for the Modern Buyer
Most of us would probably agree that the average person does not want to be sold to. As much as we all buy products and services and experiences, we don’t want them to be sold to us. People don’t like...
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